Schmiedefeldts responsibilities will include developing and executing go-tomarket strategies to grow pure-systems international customer base. He will also be responsible for building and managing an international network of value-add consultancy, segmented distribution and complimentary technology partners to extend pure-systems presence, sales and market reach. Schmiedefeldt will report directly to the Management Board of Directors of pure-systems GmbH. Schmiedefeldt has more than 20 years of customer-centered marketing, business development and solutions-oriented consultancy experience working in the enterprise software and application life cycle management industry. Most recently Schmiedefeldt was Director Business Development for MKS German and European Operations. Prior to that Schmiedefeldt held positions at MKS as Managing Director for the UK operations, European Partner Manager, and Managing Director of the MKS German subsidiary which he co-founded in 1994. Software Product Line Engineering promises cost savings, lower defect rates and shorter time to market by magnitudes of 10 in some cases, according to latest research by Carnegie Mellons Software Engineering Institute (SEI). Many organizations however are challenged when deploying Product Line Engineering practices into their organization and integrating existing tools and legacy code. pure-systems has developed pure::variants as an enabling technology to manage variability in software product lines across the tool chain, across application assets and across the application life cycle. said Schmiedefeldt. Managing variability can be seen as the missing link to enable Software Product Line Engineering in the first place. pure-systems has tremendous potential over the next few years to lead the paradigm shift happening in software development towards product lines. What pure-systems have to offer is truly unique and very complimentary to existing investments in requirements management, application development, and life cycle management tools. I am very pleased to have Holger Schmiedefeldt join the team at pure-systems. With his background and extensive industry experience he will be a key part of our drive to bring pure-systems to the next stage of the companys evolution and growth said Dr. Beuche, CEO of pure-systems. About pure systems pure-systems GmbH is the leading provider of software product line and variant management solutions. The company was founded in 2001 as a spin-off of the Fraunhofer FIRST Institute for Computer Architecture and Software Technology. Solutions from pure-systems enhance productivity, facilitate reuse of application assets, shorten time to market and improve quality. pure-systems enterprise technology is built on open standards and integrates seamlessly with existing application development tools and processes. The companys growing international customer base includes Audi, Bosch, Daimler, Danfoss, Honeywell, Samsung, and Siemens VDO. pure-systems partners include Telelogic, IBM, MathWorks, Fraunhofer FIRST and HOOD Group.